In the ever-evolving landscape of music promotion, the challenge for artists lies in navigating the changing trends each year. The ultimate goal? Getting your name out there. More visibility translates to more ears tuned in.

Once your name resonates, even those unfamiliar with your music become curious listeners, potentially converting into new fans. Yet, the crux for many artists is identifying the most effective ways to garner attention for their music.

This quest for visibility, recognition, and strategic promotion defines the pain point in music business management for artists in 2024, where the challenge is to discern the most impactful avenues to amplify their musical presence.

Below are provided with five ways to promote your music in 2024.

  1. Utilise every social media platform: It is important to establish a presence on multiple social media platforms, rather than relying solely on one such as TikTok. The popularity of TikTok can be unpredictable, with some videos receiving millions of views overnight while others do not. By creating a strong foundation on each platform, your music has the potential to gain traction and become viral across all platforms, rather than relying on the success of a single platform.
  2. Utilize all free tools: It's important to make use of all the free tools available to you. Some great options include Unsplash, Pixabay, and Pexels, which offer free images and videos for promotion. Additionally, you may want to consider using Distrokid, a paid tool that costs $20 to $30 per year and can help promote your music. Having a website is also crucial to your online presence. It serves as the cornerstone, bedrock, or hub of your entire online presence. It not only adds credibility to you as an artist but also provides you with a platform to showcase your work. This way, when people search for you, they'll find a professional and official-looking website. Another tool you may want to consider is a landing page generator. With a landing page, you can direct users to a specific page and generate leads for your products or services. This approach can be especially useful for social media platforms and other marketing campaigns.
  3. Instagram reels: You can create your original content in Instagram through reels, you perform it by adding sounds, videos, captions, and other cool things, if you're doing your content in Instagram reels, ensure that you download the video before you post it so that you post it other social media platforms. Make sure that you're as often as possible on all different platforms.
  4. YouTube shorts: YouTube shorts, YouTube shorts are making a great push right now and doing a great job and performing away more than YouTube, such as long-form horizontal videos, even, if you do searches on YouTube, they show short results usually first and before the actual videos that come, so there are pushing YouTube shorts that hard.
  5. 5. Livestream audience harvesting: This technique involves repeating the same dialogue multiple times in a live stream, similar to a game. The idea is to go live on the best platform available and repeat a single call to action.

Elevate your music game in 2024! Maximise your visibility with every social platform, free tools, and strategic techniques. Explore Instagram reels, YouTube shorts, and audience harvesting.

Ready to amplify your musical presence? Dive into these game-changing strategies now!